Advertising

Osher Lifelong Learning Institute at Northwestern University

St. Pete Life Magazine

Client ads for Performance Media publications

These are samples of ads I created using images and copy supplied by the client, or if necessary using stock photography and writing copy based off of client literature. Ads are always very quick turn around, usually when a publication is on deadline.

Vienna Hot Dog campaign for Do North guide

I created this ad page spread featuring several hot dog stands sponsored by Vienna Hot Dog, including the introduction and individual ad layouts using text and images supplied by the client.

“Smart Choice” ad campaign for Smart Jewelers

The “Smart Choice” advertising campaign was featured in Retail Ad World. I led the campaign’s development and executed the design and layout for each ad, combining client-supplied assets with carefully selected stock imagery and art direction for custom photography. A branded sidebar featuring luxury watch and jewelry logos reinforces Smart Jewelers as a destination for high-end products.

Ad Series (left to right):
Ad 1: Selected the central stock image and incorporated client-provided line art into the composition.
Ad 2: Chose the central stock image and digitally added the featured pin using Photoshop. Directed and edited custom jewelry photography to integrate seamlessly into the layout.
Ad 3: Utilized client-supplied imagery, refining and manipulating elements to achieve a cohesive, polished design.

“Featured Jewelry Designers” newspaper ad campaign

I created this full-page newspaper ad campaign for Smart Jewelers. I designed and wrote the text for each ad using copy and images supplied by the designers.