Brochures
Advertising
I have developed and executed advertising campaigns for newspapers, catalogs, and magazines, combining design and copywriting to create cohesive, effective messaging. In my current role at OLLI Northwestern, I design and write ads for the alumni magazine and promotional materials for speaker events.
Previously, at Bay Dermatology, I produced both newspaper and digital advertisements, while at Performance Media, I partnered with sales teams to create custom ads that supported and enhanced ad space sales in various publications.
At Smart Jewelers, I led the design of a newspaper campaign highlighting featured jewelry designers, as well as the “Smart Choice” campaign, which showcased high-end watches and fine jewelry.
Mailing Pieces
I designed a wide range of direct mail pieces that balance visual appeal with precise technical execution. Each piece was developed to meet United States Postal Service (USPS) specifications, ensuring efficient processing and reliable delivery. By aligning creative design with postal regulations, I delivered mailers that not only capture attention but also perform seamlessly in production and timely distribution.
lory richards 