Bay Dermatology Postcard
This oversized postcard campaign was designed at the maximum allowable dimensions to qualify for standard United States Postal Service postcard rates, maximizing visibility without increasing postage costs. The campaign was drop-mailed by ZIP code to support all nine practice locations, ensuring precise geographic targeting. Each postcard was customized with location-specific details—including providers, services, and a back panel featuring a map and contact information—creating a tailored, highly relevant experience for recipients.
Smart Jewelers Postcard Pack
This is a co-op promotional mailing that I created and produced with artwork supplied by brands or with new photography that I art directed. The two-sided postcards are contained in a silver metallic envelope and mailed to the 22,000 name house mailing list.
sold an extremely high-end gold and diamond watch through this mailing; spouse taped the card on the bathroom mirror; partner came into the store and purchased it!
Click image to view entire postcard pack.
Smart Jewelers Laminated Postcard
This laminated holiday postcard for Smart Jewelers featured a perforated, detachable gift card designed to drive in-store traffic. Using past sales data, we segmented customers and executed an A/B test offering either $50 or $100 off a purchase. The campaign delivered exceptional engagement, with over 50% redemption on the $50 offer and 70% redemption on the $100 offer, demonstrating the effectiveness of targeted incentives and data-driven strategy.
SciTech Microsoft direct response insert
lory richards 